Al-Ittihad Club announces the signing of a sponsorship agreement with Al Balad Development Company, a PIF subsidiary, making it a platinum sponsor of the club under a contract extending for one sports season. This sponsorship represents a new phase of partnership between the two parties aimed at expanding cooperation through shared content, experiences, and initiatives that strengthen the connection between the club's fans and the city of Jeddah, bringing them closer to historic Jeddah, and contributing to the support of the vitality of the place, its community, and local economy.

This sponsorship comes in recognition of the cultural and historical significance of Al-Ittihad Club, which is considered an integral part of the heritage of historic Jeddah and a cornerstone in the development of Saudi sport, being the dean of clubs in the kingdom. This agreement reflects Al Balad Development Company's commitment to preserving sports and cultural heritage, activating economic and social activity, and promoting the club's role as an active element in building a prosperous and thriving community.

The announcement of this sponsorship signing took place in Jeddah, specifically in the historic district, in the presence of the club's CEO Domingos Oliveira and the CEO of Al Balad Development Company Jamil Ghaznawi, along with members of the club's management and representatives from both parties, and members of the media.

On this occasion, the club's CEO stated: "Al-Ittihad Club is closely connected to the city of Jeddah and its fans. This partnership represents an opportunity to expand Al-Ittihad's role and provide initiatives that bring our fans closer to historic Jeddah and its cultural and community experiences. We look forward to working with Al Balad Development Company to deliver tangible value to our fans and the city."

For his part, Al Balad Development Company's CEO Jamil Ghaznawi explained that Al-Ittihad Club represents one of the most prominent components of Jeddah's sports and social memory, and we have deep-rooted relations with it. Our partnership has become one of the most capable local partnerships in creating value that transcends the concept of traditional sponsorship. As we expand the scope of our partnership today, we aspire to translate it more comprehensively into experiences and initiatives that bring the community closer to historic Jeddah, support the vitality of the place, and deliver tangible value for visitors, the community, and local businesses.

Under the agreement, the sponsorship will be activated through a range of media and marketing assets, in addition to community initiatives and events tied to the sports season, aimed at expanding fan participation in experiences of historic Jeddah. This reflects Al Balad Development Company's commitment to contributing to the revitalization of historic Jeddah in alignment with the Public Investment Fund's objectives to achieve Saudi Vision 2030, diversify the national economy, and enable investment in tourism, hospitality, and culture sectors.