As part of Al-Ittihad Club Company’s strategy to expand its partnership ecosystem and enhance fan engagement, the club has announced a new official licensing agreement with Sultan Delight Burger (Sultan Food Company) to launch special meals inspired by the club’s identity and designed for Ittihad supporters across the Kingdom.

The partnership brings together Al-Ittihad — a club with a rich history and one of the largest fanbases in Saudi Arabia — with a leading Saudi restaurant brand that has over 22 years of experience in the food and hospitality sector, creating a unique experience that blends football culture with food.

Under the one-year licensing agreement, Sultan Delight Burger will have the right to produce and distribute Ittihad-branded food products, while adhering to the club’s official brand standards. The initiative aims to expand the club’s presence beyond the pitch and offer fans a new interactive experience through high-quality products inspired by the club’s identity and its passionate supporters.

These special items will be available across Sultan Delight Burger branches and authorized sales channels, including food delivery platforms, allowing fans across the Kingdom to enjoy the experience.

As part of the launch, Sultan Delight Burger introduced “The Perfect Fan Meal”, created specifically for Ittihad supporters. Whether watching the match alone, gathering with friends and family, or enjoying it during everyday moments, the meal is designed to bring together the spirit of football and the enjoyment of great food.

The addition of Sultan Delight Burger to the club’s network of partners reflects the success of Al-Ittihad’s strategy in creating a strong and attractive investment environment. It also strengthens the club’s brand value while supporting its long-term objective of achieving financial sustainability through diversified revenue streams, helping drive the continued success that Ittihad fans expect and deserve.