Al-Ittihad Club has announced a new partnership with the global luxury automotive brand Genesis, which becomes the club's Official Automotive Partner for the next two sporting seasons.

The signing ceremony took place at the club's headquarters and was attended by Domingos Oliveira, CEO of Al-Ittihad Club, and Mahmoud Reda Marai, Genesis Brand Manager for the Western Region.

The partnership forms part of Al-Ittihad's strategy to expand its portfolio of strategic partnerships with leading international brands while reinforcing its position as one of the region's premier sports clubs.

Commenting on the agreement, CEO Domingos Oliveira said the partnership reflects the confidence that global brands continue to place in Al-Ittihad's vision and ambitions, adding that it will create new opportunities for collaboration that benefit both the club and its supporters in the years ahead.

For his part, the Genesis representative expressed his enthusiasm for the partnership, reaffirming the brand's commitment to delivering added value to both Al-Ittihad and its fans throughout the sponsorship period.