JEDDAH – Al-Ittihad Club, in partnership with its platinum partner ROSHN Group, successfully hosted the “Kiswa Farah” initiative, reinforcing a shared commitment to community impact and social responsibility.

The initiative, which aims to collect and redistribute surplus clothing to those in need, is targeting the donation of two million items across the Kingdom, positioning it as one of the largest community-driven campaigns of its kind.

Over a two-week period, Al-Ittihad opened its headquarters to host the initiative, creating a platform that brought together the club and its partner in delivering meaningful social value. The campaign saw strong engagement from across the organization, including management, technical and administrative teams, and players from the men’s and women’s squads and youth categories.

First-team players actively supported the initiative, amplifying its reach and reinforcing the club’s role in driving awareness and participation.

Through coordinated efforts across Al-Ittihad’s media platforms, the campaign reached a wider audience, encouraging fans to contribute and engage with the initiative. This collaboration highlights how the partnership can extend beyond sport to create tangible impact within the community.

The “Kiswa Farah” initiative reflects the aligned vision of Al-Ittihad and ROSHN Group in supporting national priorities, fostering community engagement, and delivering sustainable social initiatives that resonate with fans and society alike.