Our Vision

To be a beacon of sports excellence and a symbol of enduring passion, inspiring unity among our fans and communities. Rooted in our proud legacy as Saudi Arabia’s first and most historic club, we strive to set new standards of success, innovation, and integrity in sports and beyond.

Our Mission

To cultivate a culture of excellence, inclusivity, and resilience within Al Ittihad Club. We aim to achieve this by nurturing talent, promoting sportsmanship, and connecting deeply with our fans and communities both locally and globally. Through unwavering dedication and a relentless pursuit of greatness, we are committed to honoring our storied heritage while pioneering new heights of achievement on and off the field.

Our Ambition

We build upon a rich legacy full of achievements, and we aspire for more — more championships, greater fan engagement, and a broader role in shaping the future of sports.

Our Values

Our identity is built on five core values that embody our way of playing, leading, and inspiring. They are not just slogans… but a commitment we live by with everyone who wears this badge.

• Sportsmanship: We are dedicated to upholding the highest standards of fairness, respect, and integrity in all competitions, fostering an environment where true sportsmanship prevails on and off the field
• Unity: Our fanbase is our strongest asset. We overcome challenges together and write our own comeback story, rising stronger with every setback.
• Pioneering: Honoring our history and heritage and pioneering the future, together, we pay tribute to our storied past and shape the legacy of future generations.
• Excellence: We are in the business of winning – not only on the pitch, but in every department, every capability, and every activity. We act for the prosperity of the Club for the long term.
• Resilience: We are resilient and determined to succeed. We don’t accept defeat, and we always fight for better.

Our Strategic Goals

• Achieve consistent success in domestic and international competitions
• Nurture young talent through effective youth development programs and support local grassroots football
• Enhance the club's brand and reputation, capitalizing on the existing loyal fans both locally and regionally
• Enhance and stabilize the club’s non-matchday commercial revenue stream, capitalizing on the club's rich brand
• Augment the club's matchday experience to optimize gateway revenue generation.
• Ensure financial stability and sustainability
• Continuously improve in data gathering and digitization
• Ensure robust club operational standing and governance structure