Al-Ittihad Club Company is pleased to announce the first partnership under the ITTI brand, with Americana, one of the region's leading companies in the food sector. This partnership marks a new milestone in Al-Ittihad Club Company's efforts to achieve its commercial objectives and diversify its revenue streams by building strategic partnerships with established companies and brands across various industries.

At Al-Ittihad Club Company, we believe successful partnerships go beyond traditional collaboration. They serve as platforms for developing distinctive products and strategic opportunities that strengthen the commercial value of the Company's brands while creating added value for all parties involved.

Our partnership with Americana reflects this approach, as we work together to develop and operate the first products under the ITTI brand, ensuring the highest standards of quality and operational efficiency while supporting the brand's growth and expansion plans in the market.

The partnership begins with the launch of cake bars and cupcake bars in chocolate and vanilla flavors, available across approved points of sale in various markets, with plans to gradually expand distribution across one of the largest retail networks in the Kingdom.

This initiative forms part of Al-Ittihad Club Company's broader strategy to develop and commercially leverage its historic brands, contributing to the diversification of revenue streams and driving the Company's commercial and investment growth. At the same time, it preserves the connection of these brands to the club's heritage and the collective memory of its supporters, further establishing them as part of the everyday lifestyle of Al-Ittihad fans.