Al-Ittihad Club has signed a distinctive partnership and sponsorship agreement with GrintaHub (Sports Passion for Communications and Information Technology), making it the official sponsor of the Al-Ittihad Fan Association, in the first sponsorship contract of its kind for a fan association in Saudi Arabia.

The signing ceremony took place this Friday evening at Al-Ittihad Club's stadium in Jeddah. Under the partnership, the GrintaHub logo will appear on the chest of the "Curva Gold" members' shirts during the first team's matches throughout the 26/27 sporting season.

The partnership also includes providing innovative solutions to enhance the fan experience inside Al-Inmaa Stadium and Prince Abdullah Al-Faisal Stadium in Jeddah, elevating the level of stand engagement and the services offered to supporters on match day.

This partnership marks the first step in a wider collaboration between the two parties, reflecting the club's commitment to developing its commercial system through its sponsorship and investment partnership portfolio, serving its journey and meeting the aspirations of its loyal supporters.

Al-Ittihad Club affirms that this partnership represents a qualitative shift in how Saudi clubs approach the sponsorship of fan associations, opening new horizons for more to come in the future.

For its part, GrintaHub affirmed its commitment to delivering the best solutions and services that enrich the Al-Ittihad fan experience and strengthen the digital and interactive presence inside and outside the stands, underscoring the distinction of the Gold Stand and its striking, ever-renewing presence.