Al-Ittihad Club has officially signed a sponsorship agreement with Qsas, a pioneering company specializing in interactive experiences that merge authentic storytelling with modern creative technology.

Under the terms of the agreement, Qsas becomes the Official Sponsor of Al-Ittihad’s First Basketball Team for the current sports season. The company’s logo will appear prominently on the front chest area of the team’s official jersey throughout the campaign.

This strategic partnership embodies the growing collaboration between the sports and private sectors and aligns with Saudi Vision 2030, supporting the development of diverse sports — including basketball, which continues to thrive with increasing popularity and excitement across the Kingdom.

The signing ceremony was held at the club’s headquarters in Jeddah, in the presence of Al-Ittihad CEO Mr. Domingos Oliveira, and Mr. Emad Al-Zakhnoun, Executive Director of the Commercial Sector at Qsas, along with senior representatives from both parties.

Mr. Oliveira welcomed the partnership, highlighting Qsas' investment in Saudi sports and praising Al-Ittihad’s position as a leading multi-sport institution with a massive and loyal fanbase. He emphasized that the Club’s popularity and media visibility make it a prime target for companies seeking impactful sponsorship opportunities — not only in football but across all competitive sports.

“We’re committed to elevating the visibility of all our teams,” he stated, “and continuing to lead as a complete athletic institution striving for titles both domestically and across Asia.”

From his side, Mr. Emad Al-Zakhnoun, Executive Director at Qsas, shared:

“We at Qsas are proud to be the Official Sponsor of Al-Ittihad Basketball Team. This partnership reflects our ongoing commitment to supporting Saudi sports and contributing to Vision 2030 and the Quality of Life program. Partnering with a club of such basketball heritage reinforces our values and belief that Al-Ittihad deserves to be supported at the highest level. We sincerely thank the Club’s management for their trust and look forward to shared success.”

This agreement represents another step in Al-Ittihad’s continuous mission to build strong, strategic partnerships that enhance the Kingdom’s sports ecosystem and inspire the next generation.