Al-Ittihad Club has announced a strategic partnership with Telfaz11, one of Saudi Arabia’s leading independent media companies, to develop and produce a range of sports entertainment projects and content.

The partnership brings together Al-Ittihad’s rich heritage and passionate fanbase with Telfaz11’s expertise in content development and creative storytelling. The two organizations will collaborate on films, series and entertainment productions for audiences in Saudi Arabia, the wider Middle East and beyond.

Al-Ittihad Club Chief Executive Officer, Mr. Domingos Oliveira, said football has become one of society’s most influential cultural forces and that the club’s ambition extends beyond what happens on the pitch. He added that the partnership will help deliver inspiring stories that reach new audiences and reflect the club’s identity and heritage through high-quality entertainment.

He also noted that the partnership supports the rapid growth of Saudi Arabia’s sports and entertainment sectors under Saudi Vision 2030, creating opportunities to develop locally owned content and intellectual property capable of competing regionally and globally.

Telfaz11 Chief Executive Officer, Alaa Fadan, said sport is no longer limited to competition on the field but has become part of culture, identity and an integrated entertainment industry. He described the partnership as an important step in Telfaz11’s journey to build a global sports entertainment platform and bring authentic Saudi stories to audiences worldwide.

The agreement marks the beginning of a long-term creative collaboration. Both organizations are currently developing a range of projects that will be announced in the coming period, offering new entertainment experiences that reflect the growing position of Saudi sport regionally and globally.