Al-Ittihad Club has announced the launch of a partnership with Got Cookie, in a new step within Al-Ittihad Club Company's strategy to expand its network of partnerships and enhance the fan experience. Under the official licensing agreement, Got Cookie will offer special products carrying the club's identity, aimed at Al-Ittihad supporters across the Kingdom.

The partnership brings together the club, with its sweeping historic and popular value, and Got Cookie, with the goal of offering fans a different experience that combines sport and food in a rich, complete package.

Under the agreement, which runs for one full year, Got Cookie has obtained the right to launch food products carrying Al-Ittihad's identity, committing to use the club's trademark in line with approved standards. This strengthens Al-Ittihad's presence beyond the pitch and creates a new interactive experience for fans, delivering high-quality products inspired by the club's identity and its supporters. Through the partnership, club-branded food products will be developed and marketed across Got Cookie branches, along with approved points of sale such as delivery apps, allowing these products to reach a wide segment of the club's fans in various regions of the Kingdom.

Got Cookie announced the launch of products carrying Al-Ittihad's identity, designed specifically for its supporters, whether the fan is following the match alone, with friends and family, or as part of their daily routine, so these products are present at every moment, offering an experience that blends the spirit of support with the enjoyment of food.

Got Cookie's addition to the constellation of leading companies that have chosen the club as a partner in achieving their goals affirms the success of the strategy Al-Ittihad is pursuing to create an attractive and healthy investment environment. It raises the value of the club's brand and drives its growth, achieving the club's goals of reaching financial sustainability through diversifying its income sources, contributing to the results and achievements that Al-Ittihad's loyal supporters aspire to.