Al-Ittihad Club Company announces the launch of the itti brand, one of the brands tied to the club's history and legacy. itti launches with a modern vision, offering products and partnerships that reflect the club's identity and values, as part of a strategy to develop and strengthen its presence and make it part of the daily life of Al-Ittihad fans. It is an extension of a legacy that has kept Al-Ittihad present in the details of its supporters' lives, a way of life rather than simply a club.

Through itti, Al-Ittihad Club Company aims to build an integrated ecosystem of partnerships with leading local and international brands and companies, opening new horizons for collaboration and investment. The brand offers a commercial platform that allows partners to develop joint products that create added value for both sides and deepen the bond between fans and the club.

This initiative comes as an extension of Al-Ittihad Club Company's strategy to draw on its historic brands and develop them in a way that supports diversifying income sources and drives the club's commercial and investment growth, while preserving their connection to the club's legacy and the memory of its fans.