Al-Ittihad Club Company proudly announces the official launch of the Back-to-Back campaign under the new heritage-driven initiative, “Moments in Gold.” This initiative celebrates the club’s rich legacy and its historic achievement of winning the AFC Champions League title twice consecutively, in 2004 and 2005.

This launch marks a new chapter in the club’s ongoing evolution, one rooted in honoring its golden history and reinforcing its prestigious standing as the undisputed king of Asia, a position earned through the dedication of its legendary heroes in one of the greatest eras in the club’s history.

The Back-to-Back campaign presents a comprehensive documentary narrative showcasing Al-Ittihad’s remarkable journey to securing consecutive Asian titles, featuring epic moments and untold stories shared for the first time by the stars who made it happen.

The campaign includes:

1. The Documentary Film
A full-length documentary chronicling the journey to both titles, featuring archival footage, exclusive interviews, and behind-the-scenes moments with the icons of that era. Available exclusively in Al-Ittihad official YouTube channel

2. Limited-Edition Commemorative Collection
A special collection of premium merchandise inspired by the historic achievement, blending heritage elements with modern design for fans who wish to wear a piece of history.

3. Digital Storytelling & Content Series
A complete digital content rollout across the club’s platforms, including archival clips, cinematic storytelling, and fan-centered narratives celebrating the unforgettable journey.

This campaign reflects Al-Ittihad Club Company’s commitment to preserving its historic legacy, celebrating its champions, and inspiring future generations with stories of glory that will forever remain etched in the hearts of fans.

Shop the limited-edition “Moments in Gold” collection now.