Ittihad Club hosted the official launch of its new sponsorship deal with TCL Electronics this evening, with club CEO Domingos Oliveira joined by senior leaders from TCL and Al Esayi Electronics.

The partnership makes TCL the official sponsor of both the men's first team and women's football team for the next two seasons. The club welcomed its guests and highlighted TCL's standing as a global leader in consumer electronics.

Club CEO Domingos Oliveira described the partnership with TCL and Al Esayi Electronics as an investment in the club's future that strengthens its drive for excellence and backs both teams in their pursuit of top results.

Mohammed Hashish, Chief Operating Officer at Al Esayi Electronics, called the partnership a strategic move to support and grow the sports sector while elevating the fan experience, aligning with Saudi Vision 2030 objectives.

Jason Xu, CEO of TCL Saudi Arabia, welcomed the collaboration, saying it reflects TCL's commitment to backing the sports sector and enriching fan experiences. He stressed the company's focus on delivering initiatives that improve quality of life and the overall matchday experience, expressing hopes for a successful season ahead for both sides.